Only In Theaters

UI/UX & Web Designer

The project at hand was an exciting opportunity for our design agency to collaborate with Golden Link Inc. to create a compelling and visually stunning digital e-commerce website that caters to movie enthusiasts who are drawn to officially licensed movie collectibles, apparel, and artworks. The primary goal of this project is to develop a modern, user-friendly, and responsive e-commerce merchandise website that effectively showcases its strengths as a trustworthy merchandise website and brand.


Before the team took on this work, the client gave us very little in the way of branding or creative guidance, thus it was a steep learning curve given that all we had was verbal discussions and references to the website's evolution. I knew this would be an interesting challenge as a Lead Designer for the project.


We began with a thorough discovery workshop, defining the brand's personality through values, mission, and audience analysis. Prototype iterations gathered feedback on layout and user experience. The team and I used storytelling techniques and dynamic content for an evolving website. Open communication and user-centric design principles ensured a seamless, responsive experience across devices. I contributed to laying the foundation for the final wireframes and prototype.

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