The project at hand was an exciting opportunity for our design agency to collaborate with Golden Link Inc. to create a compelling and visually stunning digital e-commerce website that caters to movie enthusiasts who are drawn to officially licensed movie collectibles, apparel, and artworks. The primary goal of this project is to develop a modern, user-friendly, and responsive e-commerce merchandise website that effectively showcases its strengths as a trustworthy merchandise website and brand.
Before we took on this work, the client gave us very little in the way of branding or creative guidance, thus it was a steep learning curve given that all we had was verbal discussions and references to the website's evolution.
We began with a thorough discovery workshop, defining the brand's personality through values, mission, and audience analysis. Prototype iterations gathered feedback on layout and user experience. Despite limited visuals, we used storytelling techniques and dynamic content for an evolving website. Open communication and user-centric design principles ensured a seamless, responsive experience across devices.