Fasco Fasteners

Overview

By reimagining their brand and creating a powerful digital center, Fasco Fasteners was able to portray a contemporary voice to their audience. To better express the Fasco story online, I assisted in researching their target audience and combining that knowledge with a compelling user experience. I was further able to work with Fasco on their design requirements and managing their email marketing efforts, which produced closed client contracts and a surge of conversions in the first week of launch.

Problem

Over time, Fasco Fasteners experienced significant growth, and they wanted a website that reflected their aspirations and expansion objectives. The team and my assignment was to comprehend their manufacturing sector clientele and present them as the stable, industry-leading company that they are.

Solution

It was a great learning experience to contribute in both website development and rebranding, while receiving a lot of help and direction from the Fasco team. After their platforms went online, the team developed a robust email marketing program and procedure to support their growth goals and solidify their position in the market.